Blog

Photo Editing Options Made Easy

Once upon a time, in order to have great images for your website, you needed to hire an expensive photographer or be a whiz at Photoshop. Today, there are so many great software programs and apps, anyone can create breath-taking images with ease. Below is a...

modernblogDecember 15, 2015Blogging, Photography, Website DesignAdobe, Canva, Google, Photography, Photoshop, software, Tari Fraim

The Challenge of Gift Card Integration

Retailers know that gift cards are a great way to boost sales, increase brand awareness and attract new customers, but they also come with their challenges. With the explosion of online shopping in recent years, retailers and in turn, their e-commerce developers, have been challenged...

modernblogFebruary 11, 2015October 3, 2019E-Commerce, Marketing

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...

modernblogAugust 8, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Take Charge of Your Online Marketing

Early in my career I received some really good advice from a co-worker regarding how to succeed which was to "take charge of your career." He told me that I, and I alone, was responsible for my career. He went on to explain...

modernblogJuly 7, 2014Blogging, E-Commerce, Marketing, Social E-CommerceEmployees, Online Marketing, Return on Investment, Todd Myers

Goodbye Product Listing Ads, Hello Google Shopping

At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...

modernblogJune 27, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Starting a Business is Like Playing a Game of RISK!

Lately I've been thinking a lot about how we got where we are today, and I've come to the conclusion that starting a business is a lot like playing a game of RISK. If you've never played the game RISK before, I encourage...

modernblogJune 25, 2014E-Commerce, Just for funTodd Myers

Where to Draw the Line on Your POS and Website Integration?

The Line Between POS & E-Commerce Website

When integrating your POS or ERP system with your website you're most likely looking to connect at least three key data points: products, orders and customers. The question becomes, “What is the POS system responsible for and...

modernblogJune 23, 2014E-Commerce, POS Integration, TechnologyCustomers, ERP, Orders, POS, Products, Roy Plum

Building a Magento Website is a Lot Like Building a House

After building Magento websites for years, I've come to the conclusion that building a Magento website is a lot like building a house. I believe I have some experience here because I started working for my father's electrical business when...

modernblogJune 18, 2014Just for fun, Magento, Website DesignTodd Myers

SEO is Nearly Dead. Content Marketing Lives.

If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists. Yes, you can still modify the title of your website pages...

modernblogJune 13, 2014Blogging, Google, Search Engine Optimization (SEO)Blogging, Content Marketing, Google, Search Engine Optimization (SEO), Todd Myers