Once upon a time, in order to have great images for your website, you needed to hire an expensive photographer or be a whiz at Photoshop. Today, there are so many great software programs and apps, anyone can create breath-taking images with ease. Below is a...
Retailers know that gift cards are a great way to boost sales, increase brand awareness and attract new customers, but they also come with their challenges. With the explosion of online shopping in recent years, retailers and in turn, their e-commerce developers, have been challenged...
You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...
Early in my career I received some really good advice from a co-worker regarding how to succeed which was to "take charge of your career." He told me that I, and I alone, was responsible for my career. He went on to explain...
At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...
Lately I've been thinking a lot about how we got where we are today, and I've come to the conclusion that starting a business is a lot like playing a game of RISK. If you've never played the game RISK before, I encourage...
When integrating your POS or ERP system with your website you're most likely looking to connect at least three key data points: products, orders and customers. The question becomes, “What is the POS system responsible for and...
After building Magento websites for years, I've come to the conclusion that building a Magento website is a lot like building a house. I believe I have some experience here because I started working for my father's electrical business when...1,400+ Integrations Strong
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