Once upon a time, in order to have great images for your website, you needed to hire an expensive photographer or be a whiz at Photoshop. Today, there are so many great software programs and apps, anyone can create breath-taking images with ease. Below is a...
Early in my career I received some really good advice from a co-worker regarding how to succeed which was to "take charge of your career." He told me that I, and I alone, was responsible for my career. He went on to explain...
If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists. Yes, you can still modify the title of your website pages...
On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what...
Search Engine Optimization has evolved over the last few years and traditional SEO, for all intents and purposes, is dead. Replacing SEO is Content Marketing, which frankly is what I'm doing right now with this blog article. The general idea is...
So you’ve spent all this money on a beautiful website, but what good is it if you’re not getting found? Search Engine Optimization (SEO) has always been this mystical science to me –...
I talk to a lot of retailers and I find many grind to a complete halt when it comes to their blog. They simply don’t have the time or desire to write their articles. I also...
When I started blogging, someone showed me how to enter my blogs into WordPress. They walked me through how to enter content, pictures, select categories and add tags. With that, I was off and running.
I...
It’s December 31st, 2012. Time to reflect upon the last 365 days of the year – what went well – and what we’d like to do differently. It’s time to write down on little pieces...