You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...
At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...
If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists. Yes, you can still modify the title of your website pages...
On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what...
If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may...
When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better...
At Modern Retail, we've been integrating with a variety of Point of Sale (POS) systems for a long time now. Over the years, we’ve noticed that while...
Google Analytics (GA) is one of the most important weapons in your website arsenal. Watching and keeping up with the analytics of your site can be fun and beneficial...
I often get asked by retailers: “How do I show up higher in the free part of Google?”
Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often...