Google – Modern Retail Blog

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...

modernblogAugust 8, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Goodbye Product Listing Ads, Hello Google Shopping

At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...

modernblogJune 27, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

SEO is Nearly Dead. Content Marketing Lives.

If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists. Yes, you can still modify the title of your website pages...

modernblogJune 13, 2014Blogging, Google, Search Engine Optimization (SEO)Blogging, Content Marketing, Google, Search Engine Optimization (SEO), Todd Myers

Google Search Update, Retailers Must Do Content Marketing Now!

On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what...

modernblogMay 26, 2014Blogging, Google, Marketing, Search Engine Optimization (SEO)Content Marketing, Google, Todd Myers

Making the Most of Google Places

If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may...

modernblogJanuary 17, 2014E-Commerce, Google, MarketingGoogle, Google AdWords, Tari Fraim

Marketing is Time, Money and Desire

When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better...

The Importance of POS Integrations with Marketplaces Such as Google, Amazon, Etc.

At Modern Retail, we've been integrating with a variety of Point of Sale (POS) systems for a long time now. Over the years, we’ve noticed that while...

modernblogOctober 19, 2012E-Commerce, Google, Marketing, Marketplaces, POS IntegrationAmazon, Google, Google Products, Marketplaces, POS Integration, Todd Myers

The Best Google Analytics Apps

Google Analytics (GA) is one of the most important weapons in your website arsenal. Watching and keeping up with the analytics of your site can be fun and beneficial...

modernblogOctober 17, 2012E-Commerce, Google, Marketing, Search Engine Optimization (SEO), TechnologyAnalytics, Android, Apple, Apps, Dustin Treadway, Google, Google Analytics, iPad, iPhone

Search Engine Optimization for Retailers

I often get asked by retailers: “How do I show up higher in the free part of Google?” Showing up higher in Google’s organic search results can seem unobtainable to many retailers. When seeking help, they are often...

modernblogOctober 5, 2012Google, Marketing, Search Engine Optimization (SEO)Content, Google, Linking to Websites, Retailers, Search Engine Optimization (SEO), seo, Todd Myers, Websites