Paid Advertising – Modern Retail Blog

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...

modernblogAugust 8, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Goodbye Product Listing Ads, Hello Google Shopping

At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...

modernblogJune 27, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Marketing is Time, Money and Desire

When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better...

Google AdWords: Succeeding with your Brands

Online marketing can be a daunting task. How do you get the most bang for your buck, especially with a tight marketing budget? Google AdWords is one of...