Google Products – Modern Retail Blog

Get Ready to Crush the Holidays and Migrate to Google Shopping by Knowing your Feed

Google-shopping

You have less than one month to make the transition to Google Shopping. While you can just use the migration tool to move from Products Listings Ads to Shopping Campaigns, this is a perfect time to review your current feed and create a...

modernblogAugust 8, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Goodbye Product Listing Ads, Hello Google Shopping

Google-shopping-campaigns

At the end of August, Google will retire Product Listing Ads (PLAs) and migrate all existing campaigns to the new Google Shopping Campaigns. Before I dig into what is new in Google Shopping campaigns, let’s...

modernblogJune 27, 2014Google, Marketing, Paid AdvertisingDustin Thompson, Google Products, Google Shopping

Marketing is Time, Money and Desire

When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better...

Product Descriptions That Sell

For those of you who are part of the Seineld generation (Jerry, Elaine, George & Kramer), you may remember the famous product descriptions from the J. Peterman catalog like...

modernblogMarch 1, 2013E-Commerce, Marketing, Marketplaces, Search Engine Optimization (SEO)Content, Google Products, Kelly Pinkas, Marketplaces, Product Descriptions, Search Engine Optimization (SEO), TheFind, Tips for Success

ShopTab: Easily Post Your Products on Facebook

ShopTab is an easy to use service that helps you post your products on Facebook. This no-nonsense website allows you to submit your product catalog to Facebook using one of the following formats: CSV, XML, Google Product or...

modernblogNovember 14, 2012E-Commerce, Marketing, Marketplaces, Search Engine Optimization (SEO), Social E-CommerceAmazon, Facebook, Google Analytics, Google Products, Search Engine Optimization (SEO), ShopTab, Social Networking

The Importance of POS Integrations with Marketplaces Such as Google, Amazon, Etc.

At Modern Retail, we've been integrating with a variety of Point of Sale (POS) systems for a long time now. Over the years, we’ve noticed that while...

modernblogOctober 19, 2012E-Commerce, Google, Marketing, Marketplaces, POS IntegrationAmazon, Google, Google Products, Marketplaces, POS Integration, Todd Myers

Google Products No Longer Free

On May 31, 2012, Google dropped a bomb on specialty retailers announcing it would start...

modernblogJune 15, 2012E-Commerce, Google, Marketing, Marketplaces, Paid AdvertisingGoogle, Google Products, Retailers, Search Engine Optimization (SEO), Todd Myers

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