Once upon a time, in order to have great images for your website, you needed to hire an expensive photographer or be a whiz at Photoshop. Today, there are so many great software programs and apps, anyone can create breath-taking images with ease. Below is a...
If you haven't heard this yet, I'm sorry I have some bad news for you: SEO is nearly dead. That's right, the traditional way of thinking of Search Engine Optimization (SEO) no longer exists. Yes, you can still modify the title of your website pages...
On Wednesday, Google announced the release of Panda 4.0, which I'm sure to most of you means nothing at all. However, as a retailer you need to be aware of the changes Google is making, and more importantly, what...
If you’re one of the billions of people who use Google Search or one of the 97% of consumers who search for local businesses online (according to Google), you may...
When talking with retailers they often ask for advice around marketing and developing a marketing plan. However, I find it impossible to give any advice until I listen to the retailers and get a better...
Go on vacation! Take a trip somewhere and rejuvenate your creative side. I do this all the time and it’s not because I’m lazy. I do this to search for new ideas. I like to take...
In the not-too-distant past, dare I say the 1990's, the reputation of your retail business was driven mostly by word-of-mouth with real customers talking to their real friends about...