James Mccarthy – Modern Retail Blog

The Risk of Playing Technology Catch-up

I talk with storeowners every day about their websites, POS systems and their customers and business and over the past few years I’ve noticed an alarming problem that is...

modernblogMay 15, 2013TechnologyJames Mccarthy, Responsive Design, Websites

Photography Q&A: Tripods & Models

Q. Do I use a tripod for shooting live models?-from an apparel retailer You're going to have to hold the camera vertical and move your body up and down to get the shot....

modernblogMay 1, 2013Marketing, PhotographyCameras, James Mccarthy, Models, Photography, Tripods

Tips for Online Business Success

As a store owner you ask yourself a multitude of very important questions all the time and most of them deal with increasing sales and growing revenue. When I talk with store owners, I like to ask about...

modernblogApril 12, 2013E-Commerce, Marketing, Support & Client RelationsJames Mccarthy, Tips for Success

Amazon Buys Goodreads

I am a web aficionado and a serious book reader, and Goodreads is one of my favorite websites to learn about books. The reviews from this site often provide me with the...

modernblogApril 5, 2013Just for funedmund morris, goodreads, James Mccarthy, teddy roosevelt

Communicating With Your Website

If you really think about it, your website is just another form of communication. And for websites, that communication is really an attempt to persuade. It’s...

modernblogMarch 8, 2013E-Commerce, Marketing, Social E-Commerce, Website DesignBlogs, Facebook, James Mccarthy

Photography Q & A: Shooting Tips

Q. Knowing that I have the Nikon D300 and a 70-300 lens, do I shoot in manual mode? Please tell me where you normally start with the settings for fstop, shutter speed, iso, etc. I just wanted a starting point...

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Posted bymodernblogFebruary 13, 2013Posted inMarketing, PhotographyTags: Camera Settings, James Mccarthy, Lookbooks, Models, Photography

The Photographic Principal – Rule of Thirds

As a photographer, I’m a follower of the Rule of Thirds principle when shooting images of any kind. This rule absolutely applies to your website - especially if you shoot your own home page and...

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Posted bymodernblogFebruary 8, 2013Posted inMarketing, PhotographyTags: James Mccarthy, Photography

Photography Q & A: Camera and Backdrops

Q- I have the Nikon D300 and a 70-300mm lens or do I need a different lens? Would you buy a paper backdrop or invest in cloth backdrop? We want it to be big enough to cover the...

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Posted bymodernblogJanuary 30, 2013Posted inMarketing, PhotographyTags: Adobe, Backdrops for Photography, Camera Lens, Camera Settings, Cameras, James Mccarthy, Photography, Photoshop

Photography Q & A: Lights and Backdrops

Q- I am looking for input on equipment that we plan to get. We need to buy lights and a backdrop or two. We probably need to wait on the web design before we know what...

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Posted bymodernblogJanuary 9, 2013Posted inMarketing, PhotographyTags: James Mccarthy, Models, Photography, Photography Lighting, Product Images

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